Hurco adds second distributor in Mexico

Indianapolis, Indiana – Hurco officials announced that Maquinaria Macias Ceballos SA de CV has been selected as the exclusive distributor for Hurco CNC machine sales and service in central and northern Mexico. 

According to Joe Braun, general manager of Hurco North America, “We know Mexico is an important market for us, and adding Maquinaria Macias Ceballos to service customers in central and northern Mexico will help us grow. Our long-time distributor Maquinaria Industrial MISA SA de CV has built a solid customer base in Mexico City and the south but we now need to develop the rest of the country.  Both Macias and MISA will help us to communicate to more manufacturers the value Hurco technology provides, especially those that focus on high mix/small batch manufacturing where minimizing setup time and maximizing chip time is critical in order to increase profit margins. I know the team at Macias will be effective in explaining the power of Hurco CNC technology. Additionally, they have the resources to support customers after the sale with a well-trained service department.” 

Gerardo Macias, business development director of Maquinaria Macias Ceballos, said, “My father started Maquinaria Macias Ceballos in 1979. We are a family business and view our customers as an extension of our family. We are pleased to partner with Hurco because they are dedicated to making CNC machining easy to use and easy to learn by providing the most user-friendly control in the industry. I’m particularly impressed with the versatility of the Hurco control, with both conversational and NC programming, and the amount of resources Hurco devotes to the development of control features that make shops more efficient and more profitable.” 

One such feature is UltiMotion, a motion control system Hurco invented, which is standard on all 40 models of Hurco mills. This patented technology reduces cycle time up to 30% and significantly improves surface finish quality at the same time because it uses software to control the motion system instead of conventional hardware. Learn more at www.hurco.com/ultimotion.

Source: Hurco Companies Inc.