BLM Group announces new corporate brand identity

Wixom, Michigan, BLM Group, Cantu, Italy, parent company of BLM Group USA located here and a global manufacturer of tube processing equipment and solutions, has introduced a new corporate brand identity, the culmination of the first major brand transformation the company has undertaken in its 50-year history. The new corporate brand underscores the company’s values of innovation, reliability, and continuous improvement.

 

The new logo represents the change in continuity, a sign of the past interpreted in a modern key to represent a brand projected towards the challenges of the future, at the same time, proud of its historical identity. The new logo of BLM Group, and in particular its BLM Group USA affiliate, is the visual summary of its philosophy of innovation and growth from experience. 

 

According to the BLM Group, the brand has a very rich heritage, a constant source of inspiration for the research of innovative technical solutions. The release of the new logo and visual brand marks a significant milestone and start of a new era for the company.

 

Essential and with strong visual impact, the new logo confirms its strong links with BLM Group tradition through two elements, the color green brought up to date and the spiral made more essential to improve readability.

 

BLM Group’s product line includes laser cutting, cold sawing, bending, end-forming, and tube measurement equipment, as well as wire bending machines.