'Ask America' at Farnborough Airshow 2016

Farnborough, England and Waldwick, New Jersey – U.S. aerospace and defense companies competing for military, commercial, and space business in Europe and around the world will exhibit a wide range of technologies, equipment and services to buyers and influencers attending the Farnborough International Airshow, July 11-17, 2016.

 

The biennial event, the biggest and most diversified global aerospace business gathering of the year, is expected to draw some 100,000 trade visitors and as many as 1,500 exhibitors from more than 40 countries. Chief among them, the United States will present 360-plus exhibitors, nearly one-quarter of the show's projected total, the largest international contingent outside of the U.K.

 

The centerpiece of the American national effort is the 4,000+m² (gross) U.S. International Pavilion, which for the 11thconsecutive time is being organized by Kallman Worldwide Inc., in coordination with numerous government agencies, including the departments of Commerce, Defense and State. Comprised of space in Halls 2, 3, and 4, the Pavilion is a well-established destination for buyers looking for an efficient way to meet a critical mass of leading suppliers, an on-site business center for U.S. exhibitors looking to maximize their exposure and impact at the event, and a networking forum for all to share ideas and insights.

 

"When U.S. companies commit to exhibit at Farnborough, they're saying they believe in the power of this event to attract real business prospects and customers. The global reputation of this show speaks for itself," said Kallman Worldwide President and CEO Tom Kallman. "Our team is proud to help our exhibitors make the most of this proven opportunity to grow their share of the international marketplace, whether as prime contractors or subcontractors in support of manufacturers, service partners, and their end-user customers."

 

Ranging from publicly-traded stalwarts to privately held small-and-medium-sized enterprises (SMEs) with fewer than 250 employees, the 220 exhibitors in the Pavilion represent 31 states, including 14 state pavilions, all working to initiate or strengthen international partnerships that will generate new business and create more jobs back home. Fifty-five percent are SMEs; 78 are first-time U.S. International Pavilion exhibitors.

 

In addition to space on site, exhibitors are also featured in the Pavilion searchable online directory at www.kallman.com/farnborough-airshow/.

 

To heighten awareness of U.S. exhibitors and drive more trade visitor traffic through the Pavilion, Kallman is promoting its "Ask America" on-site advocacy campaign during Farnborough. The message will be placed prominently around the U.S. International Pavilion, integrated into hospitality and VIP events during the show, advertised in show daily publications, and highlighted in social media (follow on Twitter @kallmanEWC).

 

"The United States is the biggest international exhibitor at Farnborough because it's the world's biggest aerospace and defense industry supplier, but that's no guarantee buyers will look to work with U.S. companies over others," said Kallman. "As the organizer of the U.S. International Pavilion, we have a responsibility to advocate not only for our exhibitors, but for our nation in this highly competitive global marketplace.

 

"We want every show visitor to 'ask America' and to be confident that we are listening," he said. "There should be no question that the United States aerospace and defense industry is committed to international trade. We bring the most innovative technologies and ideas to the table, and we have the most skilled workforce ready to do the work."

 

To further inform and enlighten the business conversation at Farnborough, Kallman and show organizers are introducing "The Hub", a new thought-leadership forum in Hall 3. In addition to hosting the official U.S. International Pavilion Opening Ceremony on July 11, the Hub will feature a week-long series of panel discussions presented in three program tracks: "Cultivating Business Relationships", "Identifying Global Opportunities" and "Creating the Future".

 

Hub sessions will feature public and private sector experts, including special guest, Apollo 15 Astronaut Al Worden. Nearly 45 years since his flight to the moon, and more than half a century since graduating from the U.K.'s esteemed Empire Test Pilot School, Worden is returning to Farnborough this summer, in partnership with Kallman Worldwide, to promote science, technology, engineering, and math (STEM) education. Worden is expected to participate in "Future" track sessions related to space exploration and the 21st Century aerospace workforce.

 

"As one of only 24 people to have flown to the moon – on tax-payer funded flights – I can tell you there has never been a shortage of people who want to explore space," said Worden. "As technology and financing become more accessible to private enterprise, more people will have the opportunity to not only explore but also work in space. My mission, and I hope it is shared by the industry represented at the Farnborough International Airshow, is to ensure that young people with the passion for this profession have the educational opportunities and support they need to pursue their dreams."