bedra-Gisco Inc. Changes Name to bedra Inc.

bedra-Gisco Inc. has officially changed its name to bedra Inc. bedra-Gisco Inc. was formed in late 2005 as the U.S. subsidiary of Berkenhoff GmbH, a global leader in the design, development and manufacture of EDM, welding, electronic and anchor wire.

"Promoting a single global brand strategy ensures our endusers and dealers that they are receiving products from one of the most respected manufacturers in the wire industry, regardless of what part of the world they conduct their business in," says Bruce Benson, bedra Inc.'s recently appointed vice president for the Americas. "The company name change will not have any impact on our global product brands cobracut, megacut, broncocut, microcut, bercocut and topas," Benson adds. "Customers who identify with our company through our product brand names can continue to do so and should also be comforted knowing that these brands will continue to appear on all reel and packaging labels. As in the past, our customer service, sales and marketing support is one of our strengths and will be consistently in our focus." bedra.com